The significance of study of sports media discourse in higher educational institutions

This article is devoted to the importance of studying such a rather broad concept as sports discourse. Today, sport one those spheres society, acquaintance with which carried out mainly through media space. Sports activities are developing daily, and sphere along it. events play an important role in development culture country people, may beconsidered factor communication between cultures. The purpose this determine frequency use discourse by students higher educational institution academic everyday life. A significant implementation played communication, particular speech. objects research In there was done comparative analysis results questionnaire, where statistics were shown on at university level. study can be used the  contextual understanding blogs, news channels speech event commentators foreign language. addition, compile teaching aids guidelines for Key words: sports discourse, intercultural analysis,